3 ms·

Examples? It could be I'm blind to it because I live here, but I'd like to see.

by flir 3y ago

kranke155 3y ago
Commercial work in graphic design (Ad posters in the tube), flyers from museums and galleries, small shop signage in high streets, information posters and calendars. All pretty bad to awful in the Uk. There are exceptions like others have pointed out - public signage in Tube and roads, Gov.UK, TFL (TFL has the most consistent good design of any institution or company I’ve ever seen in the UK). Spain, Greece, Italy and Portugal all have far stronger graphic design traditions. Germany and Switzerland too but different styles. (I much prefer the Barcelona/Brazil style myself). You can see this by looking up any individual country on Behance. Another piece of proof is looking up some senior designers on some of the top agencies in the UK. They are very very often from abroad - usually from the countries I’ve listed above. Most people who work in creative advertising know this (like me). The top agency in London right now - Builders Club - has a Swiss Creative Director. A top 3D studio - Panoply - is headed by Swedes I believe. The only school in the UK that consistently makes top visual designers is Central St Martins. This is not so much an insult to the country btw - each country has its own strengths. The Uk is incredibly strong in product design and fashion design, and in engineering. But graphic design is just not part of its core strengths I’d say. I’ve been told that kids these days don’t even necessarily receive arts education in public schools - is that true?
- foldr 3y ago
  > Senior designers [from top agencies in the UK] are very very often from abroad This is unsurprising in itself. About 40% of London residents are foreign born, and in any international industry, the chance of top talent being from the same country as the hiring company is low for obvious statistical reasons. You can see a similar effect in e.g. academia.
  - kranke155 3y ago
    Thats true. I do get the sense that I don't know of any major agency however, that employs top UK talent in visual design.
- flir 3y ago
  Ok, yeah, I think you've got a point with the over-seat posters in the tube. Thanks.

Examples? It could be I'm blind to it because I live here, but I'd like to see.

by flir 3y ago

Examples? It could be I'm blind to it because I live here, but I'd like to see.

Commercial work in graphic design (Ad posters in the tube), flyers from museums and galleries, small shop signage in high streets, information posters and calendars. All pretty bad to awful in the Uk. There are exceptions like others have pointed out - public signage in Tube and roads, Gov.UK, TFL (TFL has the most consistent good design of any institution or company I’ve ever seen in the UK). Spain, Greece, Italy and Portugal all have far stronger graphic design traditions. Germany and Switzerland too but different styles. (I much prefer the Barcelona/Brazil style myself). You can see this by looking up any individual country on Behance. Another piece of proof is looking up some senior designers on some of the top agencies in the UK. They are very very often from abroad - usually from the countries I’ve listed above. Most people who work in creative advertising know this (like me). The top agency in London right now - Builders Club - has a Swiss Creative Director. A top 3D studio - Panoply - is headed by Swedes I believe. The only school in the UK that consistently makes top visual designers is Central St Martins. This is not so much an insult to the country btw - each country has its own strengths. The Uk is incredibly strong in product design and fashion design, and in engineering. But graphic design is just not part of its core strengths I’d say. I’ve been told that kids these days don’t even necessarily receive arts education in public schools - is that true?

foldr 3y ago
> Senior designers [from top agencies in the UK] are very very often from abroad This is unsurprising in itself. About 40% of London residents are foreign born, and in any international industry, the chance of top talent being from the same country as the hiring company is low for obvious statistical reasons. You can see a similar effect in e.g. academia.
- kranke155 3y ago
  Thats true. I do get the sense that I don't know of any major agency however, that employs top UK talent in visual design.
flir 3y ago
Ok, yeah, I think you've got a point with the over-seat posters in the tube. Thanks.