The conversion is low but you inadvertently stated the reason. They see millions of impressions for people wanting a large assortment of different content. Hone

The conversion is low but you inadvertently stated the reason. They see millions of impressions for people wanting a large assortment of different content. Honestly, most probably go there for TV/Movies/Porn. It isn't going to see the sort of conversion rates you might see on a site like The Hype Machine where users are there primarily for music discovery.