Statista has a pretty nice writeup available here. [1] Granted some of the data is going to be contradictory, because they are an aggregator and not a source. S

Statista has a pretty nice writeup available here. [1] Granted some of the data is going to be contradictory, because they are an aggregator and not a source. So for instance in one section they claim the overall rate of ad blocking in the US is 26.4%, yet in another section their data suggests 30% of mobile users are blocking ads, while 51% of desktop users are. Pretty hard to see how that adds up to 26.4% overall. Regardless of the noise in the data, it at least seems clear that whatever the number is - it's way above 10%, and growing. This is probably why YouTube is willing to go to war with their users over it, one of the very few things Google has ever done that could directly imperil one of their monopolies. Potentially driving off a substantial number of your users at the time when there are more viable alternatives than ever is a quite a bold move. Let's see how it plays out. [1] - https://www.statista.com/topics/3201/ad-blocking/#topicOverview https://www.statista.com/topics/3201/ad-blocking/#topicOverv...