Ads work whether you like them or not. If you see an ad for a toaster from brand ToastX that annoys you and no other toaster ads then you are more likely to buy

Ads work whether you like them or not. If you see an ad for a toaster from brand ToastX that annoys you and no other toaster ads then you are more likely to buy ToastX brand when you are shopping for a toaster. People do not remember the ads when they go shopping. Instead our brain goes "I've seen this brand before". (Obviously a positive emotion works better) This insidiousness.and manipulation is a good reason to block them as much as possible. And maybe the recognition of manipulation might strengthen our mental resistance and increase consideration when shopping for things. Almost all people including myself don't bother!