>So you want a complete summary of the article in the title that's literally the point of an articles' title, the idea that you think it's somehow strange make

>So you want a complete summary of the article in the title that's literally the point of an articles' title, the idea that you think it's somehow strange makes it seem as if clickbait strategies have become so ingrained as to appear invisible. Titles aren't meant to be gamified and reduced into the shortest possible quip that will produce hits, they're supposed to aid in summary of the content. They're supposed to be shallow and formulaic; they're a tool for indexing and summarization, not a tool for generative publicity. "Septicemia - possibly exacerbated by climate change - kills dozens of elephants." vs. "Scientists discover elephants TRUE KILLER, CLICK HERE NOW!" 'Shallow, boring, formulaic' is a good thing and it keeps with thousands of years of academic tradition and good sense.