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The real reason why anyone could never compete with Youtube was (lack of) monetization
by darklycan51 3y ago
The real reason why anyone could never compete with Youtube was (lack of) monetization
- eqvinox 3y agoThat's actually an interesting question in itself. Google also has a domineering (though not monopoly) position in ads. If someone were to try to compete with an ad-funded service… how much of a problem would that be? Also: part of the problem is the quality of the ads. Could you actually get "better quality" ads for a competitor video platform? Do such ads even exist in sufficient number at this point? (I vaguely remember a significant portion of larger companies reducing their internet ad budgets because they simply weren't seeing good returns…)
- raincole 3y agoThere is a very interesting example, but unknown to western readers. It's called Bilibili. It's the largest video platform in China[0]. However, it keeps losing money since forever, including in last year, and is expected to keep losing more in 2023. [0]: Youtube is blocked in China and you need a VPN to access it there.