I dunno about VCs/ tech companies, but there are many companies with custom typefaces they use for their marketing materials, not just logos. Many of them are c

I dunno about VCs/ tech companies, but there are many companies with custom typefaces they use for their marketing materials, not just logos. Many of them are close to existing fonts so you don't notice. Alaska Airlines has AS Circular[1], e.g., but only type nerds would see the difference from Circular. Domino's has one, BBC[2], CNN , Coca-Cola (not just the swirly logo)[3], National Park Service has some[4], and of course Disney has Waltograph. 1 https://auro.alaskaair.com/typography/overview https://auro.alaskaair.com/typography/overview 2 https://www.bbc.co.uk/branding/reith-font/ https://www.bbc.co.uk/branding/reith-font/ 3 https://www.coca-colacompany.com/content/dam/company/us/en/visual-identity-pdf/the-coca-cola-foundation-visual-identity-2021.pdf https://www.coca-colacompany.com/content/dam/company/us/en/v... 4 https://www.nps.gov/subjects/hfc/nps-graphic-identity-and-style-guides.htm https://www.nps.gov/subjects/hfc/nps-graphic-identity-and-st...