Their next big move will probably be some AI product that ties together their other offerings into their exclusive platform. The ideal would be that you buy all

Their next big move will probably be some AI product that ties together their other offerings into their exclusive platform. The ideal would be that you buy all their products and they automatically learn how you live your life, ancitipate your needs and provide for them seamlessly. Other companies try to do this now but it's not seamless at all. If Apple can use some tricks to identify a user, link all their stuff together, begin predicting needs and popping up solutions for them, all tied into a privacy-first data warehouse (nobody can use your data except you on your Apple devices), that could capture much bigger segments of the worldwide tech product landscape. At least, that's my assumption based on their massive spend on infrastructure related to AI. I've been waiting for their cloud hosting project to jump out of stealth mode, if it's still in progress, but maybe it was never intended for anyone other than Apple's use. If that's the case then it makes more sense that they'd sort of pull a Google and invest more heavily in the backend server side for one product that could really be a killer, which would most likely be something AI. An answer to Google's search product that isn't search.