Clickbait is not the same as sensationalism, though sometimes they overlap. "Clickbait" is literally correct here since they are withholding precisely "why doze

Clickbait is not the same as sensationalism, though sometimes they overlap. "Clickbait" is literally correct here since they are withholding precisely "why dozens of endangered elephants dropped dead" in the title itself, so you are baited into clicking through.