If they're worthwhile and looking to be paid, you pay them. If they're not worth paying, they go out of business, and SNR improves. From what I've seen on yout

If they're worthwhile and looking to be paid, you pay them. If they're not worth paying, they go out of business, and SNR improves. From what I've seen on youtube, almost all professional "content creators" make very shallow entertainment (or thinly veiled ads), which at least personally usually just makes me feel disappointed in myself for having wasted my time if I indulge.