> the Wii differentiated itself with its motion controls and a low price. It was a hit. > Lately, I’ve been thinking about the blue ocean strategy in the conte

> the Wii differentiated itself with its motion controls and a low price. It was a hit. > Lately, I’ve been thinking about the blue ocean strategy in the context of Apple. Like Nintendo ... Well, Apple is certainly not differentiating on 'low price'. And I don't know that high margin is "innovative blue ocean".