This is simply wrong. For instance, when buying medicine, I make it a matter of honor to buy "the generic version of brand X, please". It can even be the same p

This is simply wrong. For instance, when buying medicine, I make it a matter of honor to buy "the generic version of brand X, please". It can even be the same price. I would NEVER, EVER, buy the one that uses a gimmick and advertise itself. Ads are just like hypnosis, they work on the gullible/dumb share of the populace.