Yeah, Microsoft did the same thing with the Xbox. They threw lots of money to developers in a climate when I think most people thought there was no way Microsof

Yeah, Microsoft did the same thing with the Xbox. They threw lots of money to developers in a climate when I think most people thought there was no way Microsoft could be cool enough to sell a console, particularly when it was going up against the PS2. Now, 360 is the market leader. NYT makes it sound like Microsoft is somehow cheating, but it's wise enough to realize that it needs to invest in order to bootstrap a new platform.