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There's plenty of precedent for this. Amazon has said they'll be introducing ads on Prime Video, where everyone has already paid for the service. I've seen ads

There's plenty of precedent for this. Amazon has said they'll be introducing ads on Prime Video, where everyone has already paid for the service. I've seen ads on other already-paid-for services too. The simple fact is that business people will always want more ads everywhere, no matter how much it degrades the customer experience, because extra revenue is easier to measure than customer disgust. In their personal lives they probably hate ads as much as we do, but a fatter paycheck can buy a lot of hypocrisy.

charcircuit 3y ago
Prime Video will still have an ad free tier. Having a cheaper tier that is subsidized with ads allows for more people to be able to afford it.
- lazycouchpotato 3y ago
  This isn't like Netflix where a cheaper, inferior plan was introduced. They're taking the current ad-free service introducing ads to it. You're going to have to pay an additional $3/mo for no ads along with your existing $15/mo (Prime), $139/yr (Prime) or $8.99 (Prime Video only) plans. This doesn't look like subsidizing to me. To me it looks more like "pay us more because we can do whatever we want". https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads https://www.aboutamazon.com/news/entertainment/prime-video-u...