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The trouble is that ads frequently don't try to make you love a brand. What they do is build up familiarity - for example, a rule of thumb they all use, that yo

The trouble is that ads frequently don't try to make you love a brand. What they do is build up familiarity - for example, a rule of thumb they all use, that you will notice everywhere, is to repeat the product name at least 3 times. Then when you're at the store or buying a service, you are more likely to choose a product you are familiar with. Even if you don't consciously acknowledge that familiarity. Nobody is immune to advertising - the people who fool themselves into thinking they're immune are less likely to notice its effects.

Mordisquitos 3y ago
> Nobody is immune to advertising - the people who fool themselves into thinking they're immune are less likely to notice its effects. I'm not talking about people who think they are immune to advertising, I'm talking about people who take active measures to reduce its effect on them—be it technological (adblock), sensory (muting) or psychological (disdain). I would argue that people who think they are immune to advertising are not motivated to do any of these things. In any case though, I have never seen any data or research that supports that common truism that "nobody is immune to advertising". If anything, it may be true that nobody is immune to some kind of advertising—not to generic advertising per se. It is well accepted that advertising should be targeted by age, income, culture, educational level demographics. An ad designed for American teenagers probably won't work well on a middle-aged Indian lawyer, and an ad targeted at Indian educated professionals is not well suited for a 20-something Italian mechanic. So how can we assume that an ad that works on a person who makes no conscious effort to block or avoid ads will work just as well on a person who is constantly taking active steps to avoid them?
kikokikokiko 3y ago
This is simply wrong. For instance, when buying medicine, I make it a matter of honor to buy "the generic version of brand X, please". It can even be the same price. I would NEVER, EVER, buy the one that uses a gimmick and advertise itself. Ads are just like hypnosis, they work on the gullible/dumb share of the populace.
Tao3300 3y ago
> Nobody is immune to advertising Someone pulled the wool over your eyes to sell you ads if you believe this. Maybe they even showed you a study they funded.

Mordisquitos 3y ago

> Nobody is immune to advertising - the people who fool themselves into thinking they're immune are less likely to notice its effects. I'm not talking about people who think they are immune to advertising, I'm talking about people who take active measures to reduce its effect on them—be it technological (adblock), sensory (muting) or psychological (disdain). I would argue that people who think they are immune to advertising are not motivated to do any of these things. In any case though, I have never seen any data or research that supports that common truism that "nobody is immune to advertising". If anything, it may be true that nobody is immune to some kind of advertising—not to generic advertising per se. It is well accepted that advertising should be targeted by age, income, culture, educational level demographics. An ad designed for American teenagers probably won't work well on a middle-aged Indian lawyer, and an ad targeted at Indian educated professionals is not well suited for a 20-something Italian mechanic. So how can we assume that an ad that works on a person who makes no conscious effort to block or avoid ads will work just as well on a person who is constantly taking active steps to avoid them?

kikokikokiko 3y ago

This is simply wrong. For instance, when buying medicine, I make it a matter of honor to buy "the generic version of brand X, please". It can even be the same price. I would NEVER, EVER, buy the one that uses a gimmick and advertise itself. Ads are just like hypnosis, they work on the gullible/dumb share of the populace.

Tao3300 3y ago

> Nobody is immune to advertising Someone pulled the wool over your eyes to sell you ads if you believe this. Maybe they even showed you a study they funded.