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Different users are shown different ads, so you would need to dynamically edit the video and audio stream, injecting additional content into it. It would raise
by matrix_overload 3y ago
Different users are shown different ads, so you would need to dynamically edit the video and audio stream, injecting additional content into it.
It would raise the server-side costs by an order of magnitude, because instead of just serving prerecorded content from storage, you would need to do non-trivial GPU-intensive stream processing.
- userbinator 3y agoIt's not that hard to splice the stream, as this is clearly being done for DTV already, but as you pointed out, needing to splice in different content for each user in the same connection is not easy, especially when the segments probably reside on different servers.