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I wonder why Youtube does not try other kinds of ads.why not ads in the sidebar, under the videos etc. They know which products and keywords are mentioned, and
by seydor 3y ago
I wonder why Youtube does not try other kinds of ads.why not ads in the sidebar, under the videos etc. They know which products and keywords are mentioned, and sometimes i google them anyway. Why do they insist on silly clickbait ads that are much worse than old-time TV ads. I don't want that because i don't like people wasting my time beyond a few hundred milliseconds. They d probably have made more money if they showed me banner ads instead of trying to make me stop using blockers
I guess it's because they want to sell "video inventory" to their advertisers. But why really? They own both the demand and the supply of advertising and they can 'convince' advertisers to use banners instead of videos. Why not be a good monopoly ?
- zeroonetwothree 3y agoBanner ads are completely ineffective.
- seydor 3y ago> Google ad revenues from search alone were at $42.6 billion, up from $40.7 billion in the second quarter of the previous year. This marked a 4.8% annual rise. Meanwhile, gross revenue from YouTube ads came in at just under $7.7 billion, a 4.4% increase from the $7.3 billion in Q2 2022.
- Cilvic 3y ago>I guess it's because they want to sell "video inventory" to their advertisers. But why really? My guess is because the non-modal video ads are the only things that a human can not ignore easily. Banner blindness is a thing and I'm pretty sure we are great at "blocking" everything around the video (that we actually want to look at). So the only option is to withhold what we want (the content) until we consumed what we don't want (the ad).
- xboxnolifes 3y agoOld YouTube used to. I assume banner ads were deemed useless.