> Great discoveries are made by employing great discipline over a long time, not by hiring some rock stars. Why else would Elon Musk call one of his most ambiti

> Great discoveries are made by employing great discipline over a long time, not by hiring some rock stars. Why else would Elon Musk call one of his most ambitious ventures "the boring company"? Because it’s a company that makes tunnels. They bore holes in rock. It’s a company that bores – a boring company. It’s nothing more than a stupid pun.