Yes, there’s a constant arms race between the authentic and the impersonators. Happens in every field. Look at how much the “artisanal” and “rustic” aesthetic b

Yes, there’s a constant arms race between the authentic and the impersonators. Happens in every field. Look at how much the “artisanal” and “rustic” aesthetic became completely colonized over the 2010s to the point of being “the new bland” today. That’s also why I liked this article. It doesn’t propose an excessively precise definition of “giving a shit”. It requires paying attention and being vigilant – the impersonators are always around the corner, watching and learning.