We all compare ourselves upwards. Related, you might wonder why a strong cyclist bothers buying a $10k bike. After all, they'd be faster than most people on eve

We all compare ourselves upwards. Related, you might wonder why a strong cyclist bothers buying a $10k bike. After all, they'd be faster than most people on even the cheapest bike! But they start riding with others, and their peers are faster than them. Their peers have nicer bikes which they come to appreciate / desire. They spend lots of time USING the bicycle, so the "investment" makes more sense. And so on.