- Why is a company equated with one product? - Without a "product manager", or, since I prefer scrum terminology, "product owner", who determines the direct

- Why is a company equated with one product? - Without a "product manager", or, since I prefer scrum terminology, "product owner", who determines the direction of the product development? Who decides what the most important thing to work next is, and where to focus company resources? Who is responsible for making sure that the product is valuable, and that whatever developers work at any given moment serves to maximize its value? - Without a single "product manager"/"product owner", who decides which of the multiple competing requests to the team takes the first priority? - With the attitude of "hire everyday great people; each one needs to be great at something; you then put them together in a team", how do make sure that individuals you put on a team work toward a single goal, as a team?