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Apple never had product managers while Steve Jobs was alive. The closest they had was Steve Jobs and Product MARKETING Managers, which are quite different than
by smugma 3y ago
Apple never had product managers while Steve Jobs was alive.
The closest they had was Steve Jobs and Product MARKETING Managers, which are quite different than Product Managers.
- squirrel6 3y agoSteve Jobs and his inner circle were, arguably, the product managers
- carlivar 3y agoAnd that's how it should work. The article is poorly written, but it does suggest more ownership from roles such as "area leads" which is close to Apple, I guess. With Jobs being the Uber Lead.
- satisfice 3y agoWhen I was at Apple (during the interregnum between Jobs’ reigns) we had people called product managers, but yeah they were mostly about getting the product to market and interacting with the market. We had project managers who nominally controlled product design decisions. We had test managers in a separate testing directorate (I was one of those). My experience was that the three managers worked together to define the product, with the product manager trying to represent the market, the project manager representing engineering, and test manager asking pointed questions.