Just to say the obvious…dating apps have a massive incentive problem. If two people get matched on the app and get married, they “churn” out of the dating app.

Just to say the obvious…dating apps have a massive incentive problem. If two people get matched on the app and get married, they “churn” out of the dating app. Dating apps are structurally incentivized to help people go on lots of dates (MAU++!) but NOT to help them get married. We shouldn’t be surprised when people on apps find themselves in a seemingly endless cycle of dates which go nowhere.