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Ask HN: What are your go-to methods for promoting your project?
I feel that there is a saturation of new products and that the more cliche promotional channels, such as Instagram Ads, etc. is either ineffective or too costly.
I try to implement more forward thinking and unconventional strategies as I find them yielding better results.
What are some examples of such strategies in your opinion? Or rather, what have been the most effective channels you've utilized?
- luthfur 3y agoI have been able to get some traction via subreddits. They are a good source of early beta testers. Other than that, content and email marketing would be an effective approach to consider.
- arianadeli 3y agoThanks! Will push on subreddits a bit more. Did a few posts lately and they performed quite well.
- maxisaurus 3y agoSame situation as you. Pushing hard on content (quick demo video has been really helpful for us). That and targeted emails to people having their own community (substack NL most often)
- nicbou 3y agoI post it here. HN is a fun place and I love the kind of discussions that come out of it. I get excited when I'm about to post something. For stuff related to my main website, it's basically social media (reddit, twitter, linkedin) + a few business partners + a few friends. I'll do a bit of link building where appropriate. Social media in particular has picked up dramatically in the past year as I started posting more about my work (see @aboutberlin on twitter). I have underestimated the value of an audience. I get ten thousand eyeballs on anything I publish. I also got a network of helpful people and industry insider out of it. I can definitely vouch for working in public. The secret is simple: be a pleasant participant, not a self-interested promoter.