Perverse incentives may be at work as well — if these sites are successful in a traditional sense, the numbers of repeat customers will shrink. Growth in sales

Perverse incentives may be at work as well — if these sites are successful in a traditional sense, the numbers of repeat customers will shrink. Growth in sales & services are what investors want, & the current model of shopping-for-a-date brings with it the dissatisfaction needed to keep people trying again & again along with the temporary hope & dopamine hits needed to keep them from giving up (though that will always diminish over time). The current model is conducive neither to happiness nor long-term relationship success.