"... what we're seeing actually is that with a lot of data, you ultimately see things that seem intelligent even though they're done through brute force ..." T

"... what we're seeing actually is that with a lot of data, you ultimately see things that seem intelligent even though they're done through brute force ..." This simple idea applied to problems like spelling (and obviously search) has an orders of magnitude improvement over previous hacks. So while MS Word might append those squiggly lines underneath your name when you type it into word, spell checking your name in google is more than likely to show your name and links to it. Check this simple python spelling example by Norvig ~ http://norvig.com/spell-correct.html http://norvig.com/spell-correct.html Add a bit of Maths (probability theory) and loads of data that Google collects and Google spell correction kicks MS Words F7 butt.