I think you're projecting a little. Would you say that about the Old Spice YouTube campaign? How about the Sony Bravia "Bouncy Ball" commercial? The Volkswag

I think you're projecting a little. Would you say that about the Old Spice YouTube campaign? How about the Sony Bravia "Bouncy Ball" commercial? The Volkswagon "Darth Vader" ad? Or if we're sticking to ads for web-based things, how about the the promo ad for Dollar Shave Club? What about people who enjoy ads during the Super Bowl?