I hoped this article would discuss how to advertise your position to increase the SNR (really, the appropriate-to-inappropriate-resume ratio). Some things are

I hoped this article would discuss how to advertise your position to increase the SNR (really, the appropriate-to-inappropriate-resume ratio). Some things are obvious: if you use words like "ninja" and "rockstar" you are communicating that you want young Rails programmers or something like that. Likewise if you posted flyers inside a museum, or hid a puzzle in a Superbowl TV ad, or wrote "Programmer needed!!! immediate openings!must be comfortable with WordPerfect" on Craigslist, each of those is going to signal something about your firm and attract a different type of person. Someday I would love to see something on HN that goes much deeper into those issues: how to pitch your culture appropriately and improve the resume stack before it even gets to you.