A start of a “Coasean filter” as discussed back in 2007. > “…technological device he calls a “Coasean filter,” that would compare all incoming marketing messag

A start of a “Coasean filter” as discussed back in 2007. > “…technological device he calls a “Coasean filter,” that would compare all incoming marketing messages with the particular consumer’s current utility as determined from an analysis of the consumer’s current location, her response to prior messages, her own communications, etc.” https://goldhaber.org/attention-marketing-a-coasean-filter-and-utility/ https://goldhaber.org/attention-marketing-a-coasean-filter-a...