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That revenue drop isn’t necessarily correlated with adblockers. Across my sites, adblockers have only been present in 20-30%. Ad engagement little changed. Only
by eek2121 3y ago
That revenue drop isn’t necessarily correlated with adblockers. Across my sites, adblockers have only been present in 20-30%. Ad engagement little changed. Only CPC/RPM has fallen. My data goes back to 2012 or so.
Advertisers are paying less because ads are overvalued.
Even if the user is not running an adblocker, any number of things could cause an ad to fail to load, load slowly, etc. Ad blindness is also a huge issue. That last part is why so many are turning to Amazon affiliate links.
The best decision I ever made was implementing a low cost subscription. The subscription revenue pays 3X as much as ad revenue. I charge just a couple bucks a month. The subscription removes ads, enhances privacy, and gives early access to content. I don’t woory about adblockers at all. I tried fighting them years ago and the 5% of additional revenue did not pay for the time invested. I don’t even pop up an anti adblocker popup.