That seems defeatist. I've whitelisted plenty of sites because the owners are selective in who they let run ads. Penny Arcade's creators posted a story (which I

That seems defeatist. I've whitelisted plenty of sites because the owners are selective in who they let run ads. Penny Arcade's creators posted a story (which I can't find a link to) about how their business guy (Robert Khoo) spent days working on an ad deal, then handed it over. They rejected it because they couldn't endorse the game being advertised. This is the kind of thing advertisers should be doing. Actually be involved in the communities you're advertising to and you're going to know what they want to buy. This is why ads on PA are non-intrusive (rarely more than one loop on the animated ones), and are always relevant. There's quality control on both ends of the deal. Nothing can help someone advertising garbage. But that's a whole other discussion.