Perhaps because South Korea started marketing their food and culture? https://blog.hubspot.com/the-hustle/the-40m-bet-that-made-south-korea-a-food-and-cultural

Perhaps because South Korea started marketing their food and culture? https://blog.hubspot.com/the-hustle/the-40m-bet-that-made-south-korea-a-food-and-cultural-power?hs_amp=true https://blog.hubspot.com/the-hustle/the-40m-bet-that-made-so...