You could run the exact same fraud systems and policies, but also offer customer support. It's not the fraud systems that are preventing competitors, it's achie

You could run the exact same fraud systems and policies, but also offer customer support. It's not the fraud systems that are preventing competitors, it's achieving the critical mass of advertisers to offer competitive ad fill and revenue rates. It doesn't matter if you're the friendliest company in the world if you can't provide enough ads to pay as much, or anywhere near, what Google will pay the same site.