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This is far from obvious to me. For brokering a deal between publisher and advertiser, Google has nothing that presents a technological, or even much business,
by gcp 15y ago
This is far from obvious to me. For brokering a deal between publisher and advertiser, Google has nothing that presents a technological, or even much business, advantage. Maybe some prior experience in fraud detection. The existence of this thread shows it can't be that good.
Yes, an advertiser might want or have a business relation with Google for search advertisements. But for others? What does Google have there that makes them special?
Their brand might be worth something, but thinking this is unovercomable seems strange to me.
- robryan 15y agoInventory size and larger returns generally than anyone else is able to offer due to more data for better targetting.
- gcp 15y agoExcellent point - and different from the original poster - and I feel silly for forgetting about it. Google knows your interests and who you are...and what you'd buy. Would be nice if Facebook would offer Adsense.
- robryan 15y agoYeah, Facebook is probably in the best position to break Google's dominance in the area. Seems like a pretty natural extension to from having things like likes and comments on 3rd party sites.
- robomartin 15y agoYou need a plumber right now. What company name comes to mind? If you live in the US it is likely to be Roto-Rooter. Brands occupy a space in people's minds for various categories. Think of it as key-value coding for real-live categories. Google occupies, no, owns, search and probably owns advertising in the eyes of a huge percentage of Internet users and business people. Everyone sees Google's ads on sites they visit. Naturally, when it comes time to think about advertising their own businesses they are likely to associate Google with this rather than the startup of the day. That's nearly impossible to buy.