That sounds like a great idea, (the "opportunity" you mention) but how does one avoid becoming "just another ad network"? There are so many fringe players out

That sounds like a great idea, (the "opportunity" you mention) but how does one avoid becoming "just another ad network"? There are so many fringe players out there who provide low value and poor customer service that many website owners (myself included) prefer to avoid them. I'd love to see ideas in this space. I'd even collaborate with other hackers to build something along these lines if there was a clear vision of what success looks like.