I understand your nitpick (and the post could have been a lot shorter had raganwald opted to use a different style). However, the main benefit of the story for

I understand your nitpick (and the post could have been a lot shorter had raganwald opted to use a different style). However, the main benefit of the story format (to me at least) is that the underlying message is so much more memorable. I'll probably forget the names of the characters and some of the detail but I'll certainly remember the point. More importantly perhaps, is that I'll be able to re-tell the story to others (in some form). Expecially if I'm trying to convince them of this view point. Stories are easier to remember and share (and it's one reason that telling stories about your products is better than, say, a feature list).