Conversations only carry merit for VERY expensive purchases, such as cars. You don't need considerable planning for something such as a phone, as the cost of e

Conversations only carry merit for VERY expensive purchases, such as cars. You don't need considerable planning for something such as a phone, as the cost of entry is low enough that it typically falls closer to the impulse buy end of the spectrum. The exceptions are poor economic markets, or heading into the holiday buying season. Even televisions are at a low enough price and have enough points-of-sale where they end up being more of a casual purchase. Cars get away with the concept approach because the average person won't go out and just drop the cash required for a Type 981 Porsche Boxster ($50K+) or even a Subaru BRZ ($26-30K). However, if the hole in a hungry market is large enough, sales will blow well past sales projections regardless (see Subaru BRZ). Yes, you'll always have enthusiasts that always will throw money at manufacturers regardless of pricepoint, but that's largely unsustainable except for very low volume vehicles (special edition sports cars) or immediately following availability unless you have something truly novel (see Toyota Prius upon initial availability). When you start dropping to more around a $1000 price point for something you're not yet planning to produce as depicted until years from now, there's a term for that: vaporware. Even concept cars tend to get punished harshly when they stray too far from a design language, performance figures, or their original intended market.