If Google is so bad at this, wouldn't a better approach be to start or support an alternative ad network that does what you want? You sound extremely confident

If Google is so bad at this, wouldn't a better approach be to start or support an alternative ad network that does what you want? You sound extremely confident that Google is doing a horrible job in this space, so a competitor should just be able to do better and eat their lunch. As far as I know, Google hasn't been accused of any anticompetitive behavior, so they're not stopping you. That would be much less radical than lobbying Congress for some vaguely defined "action". I suspect you will find that once you get to a scale similar to Google's, you'll find yourself making similar tradeoffs. You could probably be a little better, but I don't think it's possible to be both forgiving and resilient against fraudsters. EDIT: On rereading, this sounded a little bit passive-aggressive, so I've rephrased it a bit. Hopefully it comes across more as an observation and less like an attack now.