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I don't know if this will be simple for everyone to execute as doing anything well does take time and skill but I can give a couple of pointers that helps me ma
by kerryfalk 15y ago
I don't know if this will be simple for everyone to execute as doing anything well does take time and skill but I can give a couple of pointers that helps me make simple pages that work (Convert users at rates >15% - I don't know what others get but I'm happy with 15-20%).
I used to design a lot of print advertisements. When it finally clicked for me that many of the principles are the same things started working.
Use AIDA:
- Attention - Use a super high quality and very interesting (to your target) picture. You can buy these cheaply from amateur photographers if you don't have any.
- Interest: Use a headline that says something to your target
- Desire: use a little text to make them want what you're selling. IE. tell them how it solves your biggest problem
- Action: Use all the tricks you know to make a good looking button (or read on how to do it, there are lots of sources for this) and place it in the bottom right somewhere. The bottom right is what print designers do because it's the last point your eye reaches when reading, it's the best place for a call to action
Here are two recent examples that I have created (can be improved but you get the idea). With quality traffic they convert around 20%:
http://styckyd.com/sell_modified_cars http://styckyd.com/sell_modified_cars
http://styckyd.com/sell_race_cars http://styckyd.com/sell_race_cars
That advice might not be quite what you're looking for as it's not a service that does most of it for you (someone could create that fairly simply) but it's working for me.
- abuzzooz 15y agoExcellent advice. Thanks for sharing.