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I am shocked at how this start-up with a not-great name that was just another developer environment tool not less than six months ago managed to do a full re-ha

I am shocked at how this start-up with a not-great name that was just another developer environment tool not less than six months ago managed to do a full re-haul and pivot toward fine-tuned AI models. It's much more compelling now. Popped into my feed recently with two laughing attractive employees. That little video loop of them popped back into my feed again, and again, and again. And then they did a new, expanded version. It's TikTok marketing crack. They caught lightning in a bottle in a sea of high interest rates and startups going bust left and right. Fair play. Great combined maneuver from marketing and product.

naderkhalil 3y ago
Hey! Co-founder of Brev.dev here and was in that video. We're actually a small team of 3-- makes it easy to maneuver when marketing and product are the same :) We were building cloud dev environments in 2021, which I now feel strongly do not have PMF. Writing a fun post on that... We were trying to make coding in the cloud as seamless as coding locally. Users started using that for GPUs ~1 year ago. A solid dev env experience makes sense for AI/ML developers. The infrastructure problems are more complicated & more expensive. We've since reworked our product and aim to build AWS SageMaker but without the confines of any particular cloud. We're starting by sourcing cheap GPUs & having 1st class notebook experience for fine-tuning and training. Inference coming soon!
swyx 3y ago
and thats not even ALL the laughing attractive employees that they have!