No, but yes. They're not paying Ford for putting a Michelin tire on the vehicle, but they are likely getting an above "volume order" discount. Similar to Sear

No, but yes. They're not paying Ford for putting a Michelin tire on the vehicle, but they are likely getting an above "volume order" discount. Similar to Search engines, how often do you hear about people changing the brand of tire on their vehicle? How often is it just "I bought another of what I already had"? Disclaimer: Former Googler, though in Cloud.