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But if they delivered poor results for advertisers then they won’t pay Google. So ultimately you as the non-payer are second in line in terms of interests.
by chrischen 3y ago
But if they delivered poor results for advertisers then they won’t pay Google. So ultimately you as the non-payer are second in line in terms of interests.
- charcircuit 3y agoGoogle will try and give the most relevant ads and the most relevant search results. Advertisers love relevant ads and relevant ads give users a better ad experience. Google is incentivized to improve the system for both advertisers and users.
- chrischen 3y agoYes but when you have 5 relevant ads, the highest bidder goes to the top. The highest bidder can stay there by charging the customer more of what it has to pay Google to stay at the top. As long as the customer is not vigilant, Google pockets this money. So if you ignorantly believe Google gives better ads then they'd abuse this to just charge advertisers, and thus you, more.