One thing I’m curious about … Having done a lot of user research, sometimes the most important things to a person aren’t stated, or even consciously known. If

One thing I’m curious about … Having done a lot of user research, sometimes the most important things to a person aren’t stated, or even consciously known. If I’m shopping for chocolate chip cookies, they’re a proxy for another need: hunger, yes, but also emotions: wanting to feel taken care of, missing a place, etc. If chocolate chip cookies are unavailable, I’m not now considering snickerdoodles or shopping chocolate bars; I’m shopping for the feel: maybe it’s pie, maybe soup. I’m interested to see if the AIs we build will have the ability to identify this, so when someone says “I want a steak frites” the AI doesn’t strictly recommend steak recipes—“they’re asking for steak”—but realized the constellation of what the asker is actually asking for—they’re asking for a recipe that reminds them of when they lived in that apartment in that city X years ago. It will be fun to see what’s possible …