The relationship this article describes is not limited to the startup world - it is quite prevalent in big tech as well. The key to unlocking the dynamic is co

The relationship this article describes is not limited to the startup world - it is quite prevalent in big tech as well. The key to unlocking the dynamic is communication - a piece that a lot of techies think they do well, but don't. One of the biggest hurdles I've encountered is explaining to a business customer what the impact of something is in their terms - it's not shitty code, it's an approach that will prevent us from scaling in the future.