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That means if I open more venue from which people conduct searches, Google will pay me to be default ? Like public computer kiosk ?
by iamgopal 3y ago
That means if I open more venue from which people conduct searches, Google will pay me to be default ? Like public computer kiosk ?
- hoten 3y agoAds are surely far less effective if a device doesn't have a single (or limited set) of users, so maybe not? No idea though.
- mdasen 3y agoIf you get popular enough, yes. For example, Apple has a lot of iPhone and Mac users and Google pays to be the default search via Apple's devices. If you build out public computer kiosks and people start using them a lot, Google would pay you to be the default search. I don't think you'd be able to get a lot of use out of such a business given that everyone has an smartphone in their pocket. But if you came up with some wearable tech that allowed people to conduct searches (and see Google's search ads), then Google would likely want to pay you to make their search the default instead of making a partnership with Bing or rolling your own search.
- bdcravens 3y agoPossibly, though you'd likely be including applications that already have those deals.
- gretch 3y agoYeah but in the course of doing so, you'd also have to a non-Google default search. If the hypothesis that Google is not better or indistinguishable from other search engines is true, then you'll be fine (or perhaps even better). But if it's not, then your whole business will have a drag force from that arbitrary friction (perhaps overcomable if the other parts of the business are great). If you rise up with Google as the default search and then threaten to switch away when you are big, then your threat won't have teeth because you risk too much inherently by potentially disrupting the experience of your customer base.