3 ms·
This may not be as grave as it seems. They'd been selling EVs at a -100% profit margin (i.e., a $50k Ford EV costs them ~$100k to build) and their current vehic
by starbase 3y ago
This may not be as grave as it seems. They'd been selling EVs at a -100% profit margin (i.e., a $50k Ford EV costs them ~$100k to build) and their current vehicles are built with obsolete charge ports.
Seems wise to circle the wagons, get costs under control, and ramp up in a year or so when their NACS vehicles are ready.