> Even then, it's a sunk cost. New publications aren't a sunk cost, they involve fresh lumber and pulp (even using recycled paper rarely involves 100% recycled

> Even then, it's a sunk cost. New publications aren't a sunk cost, they involve fresh lumber and pulp (even using recycled paper rarely involves 100% recycled material), new printing, new shipping. A present or future cost, which cannot be a sunk cost since sunk costs are things spent in the past.