When you're a small company, simpler is actually better... It's best to keep it simple so that recovery is easy over building out a more complicated solution th

When you're a small company, simpler is actually better... It's best to keep it simple so that recovery is easy over building out a more complicated solution that is reliable in the average case but fragile in the limits. Even if that means there's some places on the critical path where you don't use double redundancy but as a result the system is simple enough to fit in the heads of all the maintainers and can be rebooted or reverted easily. ... But once your firm starts making guarantees like "five nines uptime," there will be some complexity necessary to devise a system that can continue to be developed and improved while maintaining those guarantees.