Perhaps it is meant in the sense that, in a capitalist society, if 10 new restaurants open up on your main/high street to serve a "need", let's say steaks, then

Perhaps it is meant in the sense that, in a capitalist society, if 10 new restaurants open up on your main/high street to serve a "need", let's say steaks, then price for raw beef will go up since all these restaurants have to buy supply before any steaks are sold/eaten.