There's CPM (cost per mille [thousand]) and CPA (cost per action) too. Twitter has CPA ads: https://business.twitter.com/en/help/campaign-setup/create-a-follo

There's CPM (cost per mille [thousand]) and CPA (cost per action) too. Twitter has CPA ads: https://business.twitter.com/en/help/campaign-setup/create-a-followers-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a... https://business.twitter.com/en/help/campaign-setup/create-an-engagements-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a... https://business.twitter.com/en/help/campaign-setup/create-an-app-installs-campaign.html https://business.twitter.com/en/help/campaign-setup/create-a...